processstrategythinking
The Messy Middle Isn't a Problem to Solve
The instinct to collapse ambiguity too early costs more than the discomfort of staying in it.
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Christchurch, New Zealand
Ideas need form.
Most of my work happens between the insight and the output — in the part that's hard to name and harder to delegate. Strategy, writing, research, design, facilitation. Whatever the idea needs.
Recent writing
All posts → craftqualitymaking
On Making Things That Are Actually Good
"Good enough" is a project management concept, not a quality standard.
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strategycommunicationdesign
Why Clarity Is a Design Problem
Most unclear communication fails not because the thinking went wrong — but because nobody took responsibility for the form.
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Currently working on
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Alkaline Effervescent Beverage
Formulation and market positioning for a high-alkaline sparkling water concept
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4C Centre
Supporting young makers and builders in Christchurch
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Future Vision XPRIZE
Developing concepts for the 5-month sprint